MADISON, Wis. — The growth of online shopping, snacking, bold flavors, pairings, convenience foods and an on-going trend of consumers choosing natural, artisan foods will impact the ways Americans eat cheese in 2015, according to the Wisconsin Milk Marketing Board (WMMB).
With American cheese consumption increasing 42 percent over the last 25 years, according to USDA figures, there’s no arguing that U.S. cheese consumption is at an all-time high. While opportunities for continued growth in the category appear strong, the ways in which people are consuming and enjoying cheese continues to evolve.
Mega trends like natural and specialty cheese consumption, the Millennial generation’s impact on the food industry, snacking, and the growing use of social networks and apps for recipes and purchase decisions will continue to gather momentum. The top cheese trends also reflect the constant evolution of the American palate and a growing desire for unique, bold flavors.
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